Why choose us?

After such heavy investment in your product, don’t you want to get the best result you can in the marketplace? And the best chance of getting your product to the patients who need it?

  1. You’ll be working with a small, specialist company – we won’t distract you with extra services.
    You’ll get exactly what you need and only what you need to convince payers, healthcare systems and doctors that your product is worth the investment.
  2. We combine robust academic methodology and commercial experience – we don’t just understand your product, we understand what key decision-makers need to approve it. Then we help you to convince them.
  3. We make your evidence intuitive. We have a background in clinical settings and healthcare systems so we can produce easily understood deliverables for the people you need to convince.
  4. If you’re interested in more than one country in Western Europe, we make things simple for you. You only have to deal with one company based in the UK, not multiple organisations in lots of different countries.
    Our local experts understand your target markets. They know the healthcare systems in 14 countries in Western Europe, and they know how they’ll view your product. Wherever you’re marketing, we’ll help you put together a clear, compelling deliverable with powerful messages.
  5. You’ll benefit from consistent product positioning. Simplifying the administration involved in multi-country projects is not the only value you get from our local approach.
    We’ll help you develop consistent positioning for products in the face of the conflicting, or apparently conflicting, requirements of different EU markets. Our integrated approach to reimbursement may help you to identify a single price which gets you the best results overall, rather than thinking about reimbursement from one country at a time. A fair price for each health system means better results for you.
  1. We do what we say we’ll do, when we say we’ll do it.
    In 13 years, we haven’t missed a deadline. We’ve completed more than 600 projects to our clients’ satisfaction. We won’t miss your deadline either.
    And if your project is really urgent? Talk to us. We’ve put together a dossier for an HTA application in three weeks from a standing start. You’ll be amazed at what we can achieve with you.
  2. Our tailor-made service will fit your needs, your products’ needs and your market’s needs.You can work with us to write your entire reimbursement strategy.
    You can ask us to take on elements of your project. Or you can ask us to review the work you’ve already done.
    And if you’ve already launched your product but it’s having problems in the market place we can find out where things went wrong and help you put them right. We can challenge misinformed assessments and opinions with robust evidence-based business cases.
  3. Almost all our clients come to us through recommendations. You can see what they say about us.
  4. We understand the practical problems people in healthcare systems face when they’re buying and using products because we’ve worked on the payer side. When we’re putting a case together for your product, this insight makes our arguments very compelling.
  5. We tell it like it is and we put your interests first: we’ll be honest about your product and what it needs to succeed. Our goal is to help you reach your goal – in the most cost-effective way possible. And if we can’t help you, we’ll help you find someone who can.

Working with clients
all over the globe

Launching a product is never easy. And investing in new products is a real headache for key decision-makers in healthcare systems. But we can take the pain away and help you present your evidence in a clear, compelling way.

We can give you and your product the best chance of success.

Call us today and find out how we can help you

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