What we do
Selling is difficult – and even more so for healthcare products. Regulatory approval does not guarantee that your product will be adopted or reimbursed.
We can work with your product at any stage of its life cycle, but we get the best results when you come to us at the very start. You may work with medical devices, biotechnology, pharmaceuticals, diagnostics or services -we can help. We’re experienced in all areas and we work with all body systems.
Clinical data and robust evidence
Clinical trials can be expensive and slow but you need clinical data to prove that your product is safe and effective. We can help you design clinical trials that also generate data to support reimbursement as well as meet regulatory requirements. Our experts will use their first-hand experience of clinical trials, guidelines and audit to prepare robust and logical trials that will save you time, money and stress.
If you need formal applications to secure or enhance reimbursements, we can help you with that too. And we can demonstrate repeated successes in applying for procedure codes and reimbursement listings if you’re at that stage.
Powerful, evidence-based messages to support market access in a crowded sceptical marketplace
We’ll work with you to deploy evidence most effectively:
- Early in a product’s life cycle we will help you identify the most promising markets and generate an evidence development plan which will meet the anticipated requirements for reimbursement efficiently.
- Around the time of launch we can advise you the best routes to reimbursement in your markets of interest and put together the materials you need and make the necessary applications.
- After launch, your product may meet unexpected obstacles from new competitors, changes in clinical practice, new reimbursement rules, or a review of mature products. We can help you address these challenges.
Our experience of healthcare systems across Western Europe and beyond means we can tailor your business case to different decision-makers using the same core evidence, giving you the best chance of success in each market. To secure regulatory approval, your data will have shown that your product is safe and effective but to be reimbursed we will help you take the next step – showing key decision-makers your product’s value relative to other interventions.
Convince the right people, at the right time,
in the right way
It’s not enough to have a compelling, believable business case for your product. You need to put it in front of the right decision-makers, at the right time, and present it in such a way that it’s appealing to them.
Our established network of contacts means we can find the right people. We can help you to persuade doctors and nurses to prescribe or use your product. We can help you make the best case to government and regulatory bodies to recommend or approve it. And we can help you get the best reimbursement possible.
We do this by producing deliverables with powerful, evidence-based messages that support your business case. We put your messages into clear, compelling language that the people you need to convince can easily understand – whether they’re experts in your field or not. We do all this within any standard application requirements or frameworks you may need to follow. Get in touch and we’ll meet any deadline you can throw at us (we’ve never missed one yet).
Increase market share and improve your ROI
If you’ve already launched your product and it’s not returning the value you expect, we’ll find out what went wrong and help you put it right. If you’ve run into problems with a payer assessment, we will help you to challenge it. We’ll go right back to basics if that’s what it takes.
Even if you’re not at the start of your product life cycle, we can help. Get in touch – let’s see if we can increase your return on investment.
We secure the best possible results for your product – fast
We collect all the potentially relevant evidence from multiple sources: the scientific literature, data on health service activity and costs, disease patterns, and market research.
We go through this carefully, identifying everything which can be used to build the compelling arguments and believable messages you need to secure adoption and reimbursement.
Using this evidence base, we produce information and reports appropriate to your product, your needs and the people you need to reach. We give you the evidence-based tools you need to support your product in the market.
Our main focus is on Western Europe. We’re based in the UK and understand its health systems intimately. Our local experts work closely with health systems in 14 other European countries. We also work with partners in the US, Australia, Canada, and Japan. We’ll navigate the reimbursement and regulatory processes in different countries for you, leaving you free to concentrate on your product. Working across a number of countries, we can leverage the evidence base to reduce costs and get faster results.
You’ve invested heavily in your product, so it makes sense to give it the best chance of success. Get in touch today and we’ll show you how we can help you get better reimbursement, faster.